The trademark ADGENTIC was filed by Neoma investment SA, a corporation established under the laws of the Grand Duchy of Luxembourg (the "Applicant"). The application was published for oppositions on October 14, 2025, and received one opposition filed on November 20, 2025 by AUGENTIC GmbH on Likelihood of confusion. the opponent was represented by rwzh Rechtsanwälte Wachinger Zoebisch Partnerschaft mbB and proceedings were handled in German, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued November 20, 2025
It was designated 'Basic Application' for International Application 1889816 at the World Intellectual Property Organization (WIPO).
The application was filed in German, and German was also language of all opposition proceedings (English was selected as the second language).
Goods And Services
The mark was filed in class 35 with following description of goods:
Advertising, marketing and promotional services
Advertising, marketing and promotional consultancy, advisory and assistance services
Marketing agency services
Brand strategy services
Digital marketing
Brand creation services
Development and implementation of marketing strategies for others
Creative marketing plan development services
Development of marketing strategies and concepts
Preparation of marketing plans
Preparation of advertisements
Preparation of publicity publications
Preparation of trade publicity texts
Film directing of advertising films
Issuing and updating of advertising texts
Advertising services provided via the internet
Lead generation services
Marketing
Public relations services
Web site traffic optimization
Search engine optimization for promoting the websites of others
Production and distribution of radio and television commercials
Product marketing
Production of advertising matter and commercials
Production of visual advertising matter
Publicity and sales promotion services
Provision and rental of advertising space, time and media
Preparation of advertising material.
The mark was filed in class 42 with following description of goods:
Software as a service [SaaS]
Hosting services, software as a service, and rental of software
Platforms for artificial intelligence as software as a service [SaaS]
IT services
Design services
Software development, programming and implementation
Providing artificial intelligence computer programs on data networks.